After years and years of throwing spaghetti at the wall I realized that there was a smarter way to market online business than hustling. I finally started using my true value to create a meaningful and compelling brand that resonated with my ideal clients. I did this by following a Business Strategy Roadmap.
Now I help my clients do the same – use more heart than hustle to market online. And it works. Using your heart to grow business includes developing a strategy that has all it’s dots connected.
A solid business strategy includes a marketing plan that’s created after you have clarity on your unique value. It also signals to your prospects what they get from spending time with you and your brand.
So actually, to market online successfully you need to build up the value of what you offer in the right order.
What comes first matters.
You need a clear brand before you start marketing and expecting to get the conversion results you are looking for. And you can’t find your value and brand through marketing all over the place.
There really is an alternative method to marketing madness.
It starts with having clarity on the value you offer. Add additional information on your clients challenges and desires to this and you will have a brand with messaging that resonates.
I explain all of this on my video Hustle vs. Heart – How to Market without Burning Out below.
Have a watch and come on over to my Facebook group and let me know what’s area is holding you back.
Here’s a simplified version of the roadmap that I use as a guide:
Download all the details of what’s included in this Business Strategy Roadmap here! It will shed a lot of light on what you need to do next and put your goals finally within reach.