Position Your Business Online

(With profitable offers & a compelling message)

For owners who need to nail their brand messaging & signature system so they feel confident offering group programs.

If you're a consultant, coach or practitioner who wants to grow & increase your freedom, then you probably already know your brand needs the right positioning to convert next level clients into more profitable offers!

So I won't get into ALL of the details. There's no need to keep harping on the information you're hearing over and over again.

After all, you probably already know that you're leaving money at the table by not having strong messaging and committing to a signature system that gets your clients consistent outcomes.

Which is, incindentally, what must be in place in order to start offering group programs.

And you may feel SO CLOSE.

You know it's possible. Not all business owners work as hard as you do, nor have the same level of expertise and they're killing it!

Here's what you might not know ...

With the right positioning of your brand, messaging and offers you can ...

GET REAL FOLLOWERS AND FANS

When you're positioned as an expert your past clients, peers and colleagues will notice. With a strong branding and positioning more people will take your calls, be thrilled to support you and profile your business. That's the start of an authority brand. 

CREATE CONSISTENT CASH FLOW

Strong messaging and compelling offers will get you noticed. You'll find yourself showing up on point and on message, every single time. This consistency will make a difference in attracting the right kinds of clients to work with you. 

CREATE REAL VALUE & MONETIZE IT

You'll feel confident selling and marketing when you can communicate your value clearly. This will position you with the pros in your market. When your messaging is clear you'll get higher website conversions, spend less time on marketing for unknown outcomes and begin to build funnels that convert. 

SELL GROUP PROGRAMS

It's easy to sell something new when you know what your prospects need now & how your offer fits with the rest of your services. When your message and position truly reflects your value, you've pre-sold your prospect and your confidence soars.

Even though the motivation for positioning your business online is probably very high, the steps to getting there aren't always obvious.

Position my business?? Hell ya! But how the heck do I do that?

You've been holding back for too long. Not creating the brand and messaging you LOVE ..

... And that's partly because you struggle to get super clear on your true value.

What are the transformations you create for people? How do you put words to your value? How can you get more confident declaring the outcomes you can get for people? 

All these thoughts mull around in your head and it keeps you questioning everything.

And then you stop ... get back to the busy work and put off establishing that brand you love that can make a powerful impact for another day.

But status quo is a dangerous path ... 

Not building your brand authority and leadership puts your business in a precarious position of being reactive. Just waiting for the next lead to come in either through a referral or an online search makes any entrepreneur feel helpless.

It could even mean losing ground if one of your reliable sources of prospects stops coming in.

Which means this is the BEST time to kick your branding building into high gear so you can create a long-term pipeline of IDEAL prospects and clients.

Lucky for you there are a lot of others who aren't doing this right.

Many of your competitors will stay stuck in their comfort zone of the client-work-client-work cycle of busyness or stopped in their tracks stuck and never take the time to build their authority position.

Which means there's plenty of room in the market for you to step up as a thought leader and authority brand in your industry ... even if you feel like you should've done it months or even years ago.

That is ... if you get start to craft the messaging & offers that moves your audience into action.

Three reasons why your positioning isn't leading to sales

ONE:  You're trying to mimic others brands

We've all done this. Looked at our competitors websites for ideas and inspiration. And they often become a template for ours, even if that wasn't our intention. This simply doesn't work to create bold messaging and exciting offers that truly capture our audiences attention. Instead, we must create this from our own wisdom.

TWO:  You don't know what makes you different

We all have a unique perspective and that makes us interesting and compelling. It differentiates us from everyone else. And it's not a easy thing to see easily. We know ourselves so well, it hardly seems unique, interesting and rare. But you know what? It is. You have to dive deep to extract and when you do your confidence in your value will soar. 

THREE:  You don't know what they really want

You may think you know what matters to your clients but they seem to want everything. How do you narrow down what they actually need? That comes from customer empathy and validation. It takes the guesswork out of building a brand your fans loves. It's not something you can come up with on a whim. There's some direct legwork that goes into it. But the good new is, it WORKS!

I'll let you in on a secret ...

Even though positioning that establishes product-market fit is an essential part of any start-ups plan, most online businesses don't bother to do this important work.

They skip it and keep throwing spaghetti at the wall hoping something will eventually stick.

But what they don't know is that the really successful and committed businesses online today nailed their positioning. Even though they never talk about it, they've done this behind the scenes work to figure it out.

So, there's a huge opportunity to leapfrog all the other online businesses who have bland or generic brand by positioning your mastery.

And that's exactly what I'd like to help you do!

Introducing ...

Position Your Mastery

A workshop to help you create a compelling brand with profitable offers, so you can get your freedom back.

I've taken all the tools and steps I've used to help my private clients position their brands for the last 4 years and put them into this workshop. With easily guided steps and exercises, you'll not only walk away with a strong brand message, you'll be confident shifting into offering group programs.

Because I don't just want you to just have a pretty brand, I want you to be confident you can attract ideal clients into profitable programs.

You'll get guided on-the-spot and follow-up support to understand where the positioning opportunity lies within your market, the unique super-powers you serve with PLUS an action plan to develop your next level signature programs.

The end result:  Confidence that you can develop the exact business you want by being extremely appealing to your tribe. 

Jessica-Vazquez-head-shot

Working with Lisa gave me the clarity I needed. I was able to birth and deliver my coaching program in the first round!! I recouped my investment, as soon as I finished my private program with her.

On top of that, I learned a process that I've repeated a couple of times with my new program. Working with Lisa was hands down, one of the best business/strategy investments I ever made.

Jessica Vazquez, Wealth & Business Coach

Position Your Mastery

A unique done-with-you, step-by-step brand-building workshop that ... 

POSITIONS YOU AS AN INDUSTRY LEADER

You'll know the place you want to be in your market and be set up to create a brand that you're proud to share with your peers, prospects and other thought leaders in your niche. You'll get immediate recognition from your industry because look like a pro. 

GIVES YOU FOUNDATIONAL MESSAGING THAT CONVERTS

Take the guess work out of writing content and copy with a foundation of core messages you can use in all the right places. 

FOCUSES ON ATTRACTING CLIENTS BEST SUITED TO YOUR MOST PROFITABLE OFFER

You'll be positioned for only the types of clients that you serve best and who bring the most profit to your business. You'll no longer have to field calls from people asking for discounts and deals. Gain the confidence to increase your rates and take less profitable offers off menu. 

Here's what we'll cover ...

Part one:

Creating the Foundation for Engagement

You may not be inspired to create bold messaging and a compelling brand based on the status quo. You might know that but not be crystal clear on who you want to be connecting to long-term. We'll spend a little bit of time on expanding your vision and shifting your perspective to set the stage for what's possible for your business so you begin to create a brand you truly excited to develop and nurture that gets the response you want.

We'll reconnect you to:

  • Your grand vision of your business and lifestyle.
  • The most profitable or desirable offer you want to sell more frequently.
  • A foolproof method to determine the clients who bring the most value to your business and who you want to serve for the next few years.

You'll walk away OWNING your ideal business model.

Part two:

Branding Your Signature Service

Once you know what you're creating, we'll begin diving into the true value you deliver to your clients. It's important to understand & map out your master system for creating outstanding outcomes (which you probably do in your sleep) so you can see the true potential of what you offer.

We'll turn your knowledge from delivering high value to your clients into:

  • A signature system that you use to get results.
  • A polished offer or new program you'd like to create.
  • A container for your content so you know how to perfectly describe and share what you do.

In this section you'll start to see how you can turn your mastery into a bigger brand that has more impact, serves more people at once, freeing up your time for what matters most to you.

Part three:

Messaging Your Mastery

Once you have the full understanding of your body of work, I'll walk you through a process to extract your brand messaging that can be used for:

  • Highly converting and compelling messaging on your website and sales pages.
  • A content blueprint to guide how you share the expertise & knowledge your tribe is craving.
  • Copy you can use to get more traction in your marketing campaigns.

Creating copy that converts is the secret to building a brand that gets known for delivering exceptional value and that's when you can separate yourself from the competition and command higher prices.

Part four:

Finessing the Plan

The final portion of the workshop is all about getting clear on your next steps. The important thing to get done to move you one big step closer to owning your dream business.

We'll also close out with a timeline so you stay accountable and make a plan for the follow-up session a few weeks after the workshop.

Join the next online workshop on October 2 & 8, 2019
(9:30am-12:30 pm PT)

Sign up today and you'll receive:

Online, real-time hands-on workshop (split into two days) in a small group format ($1,200).

Continued access to support & feedback in a small & private Facebook community ($997).

A framework and template you can use for future messaging development ($297).

(That's a total value of $2,494!) 

Enrolment is now closed. Be the first to know when it opens up again!

This workshop is perfect for you if ...

You're a coach, consultant or service practitioner who isn't using your skills, experience and capabilities to their full potential.

You feel stuck in a cycle of customization and too many different kinds of clients and want to work exclusively with clients who're willing to pay more for bigger outcomes.

You truly feel you offer an amazing service to your clients and want to make an even bigger impact.

You want to produce more content and add more value to your prospects online ... like a pro.

You're willing to put a bit of time upfront to attract more of the right kind of prospects to your brand.

You can't wait to gain immediate confidence in your value and brand so you can gain more impact from marketing.

You'd love to shift towards creating and launching group programs!

If any of the above resonate with you then I can't wait to welcome you to the Position Your Mastery workshop!

Have questions? I've got answers!

Leisa-review

"I’ve gone from chasing high maintenance clients to only working with those clients brands who I can help take to the next level."

I now have the confidence to attract the kinds of customers who are happy to pay for the time it takes to make their brand a leading one. I am focused on helping businesses that I am truly passionate about - those who are moving from being followers to leaders.

Leisa Johnson, The Lovely Studio, lovely.studio

marie-founder-of-the-little-explorers-squamish

I was overwhelmed by too many projects and ideas and didn’t know where to start, she helped me find what was the priorities I needed to focus on to expand my business. I love all of the great strategy she gave me and can’t wait to check off all of the tasks I have to do for my business to start growing.

Marie-Andée Racine, The Little Explorers

Tammy

This workshop was a great way to get a top-level view of your positioning before diving into your copywriting. 

Tammy Martin, Martin Marketing