If you're a consultant, coach or practitioner who wants to grow & increase your freedom, then you probably already know your brand needs the right positioning to convert next level clients into more profitable offers!
You may already be getting some good leads and have a few amazing clients. But you have to hustle all the time to find new ones and keep current ones happy. And you're missing an opportunity to captivate your audience.
And you probably already know that you're leaving money at the table by not having strong messaging and consistent content that grows your visibility as a thought leader & expert in your niche.
It's so close. You know it's possible. Not all business owners work as hard as you do, nor have the same level of expertise and they're killing it!
Here's what you might not know ...
Even though the motivation for positioning yourself as an authority and industry leader is probably very high, the steps to getting there aren't always obvious.
Does not knowing what to say hold you back?
You've been holding back for too long. Not creating the brand and messaging you LOVE ..
... And that's partly because you struggle with your voice and message.
What's the most important part of your work? How do you put words to your value? How do you share your story and the story of who you've helped in your brand?
All these questions mull around in your head and it keeps you silent. Or you keep putting out content because you feel obligated but it's not really lighting you up.
And then you stop ... get back to the busy work and put off growing your authority and your visibility for another day.
Here's why you're stuck ...
It's easy to put off building your irresistible brand when you don't have a tried and true method for making it irresistible.
You've got lots to do, clients to serve, deliverables to get through and making sure all the current systems that bring you in clients now still run smoothly.
You can't afford to spend time staring at the screen waiting for creativity to kick in.
But status quo is a dangerous path ...
Not building your brand authority and leadership puts your business in a precarious position of being reactive. Just waiting for the next lead to come in either through a referral or an online search makes any entrepreneur feel helpless.
It could even mean losing ground if one of your reliable sources of prospects stops coming in.
Which means this is the BEST time to kick your branding building into high gear so you can create a long-term pipeline of IDEAL prospects and clients.
Lucky for you there are a lot of others who aren't doing this right.
In all likelihood your competitors will stay stuck in their comfort zone of the client-work-client-work cycle of busyness and never make time to build their authority position and following.
Which means there's plenty of room in the market for you to step up as a thought leader and authority brand in your industry ... even if you feel like you should've done it months or even years ago.
That is ... if you get start to craft the messaging that moves your audience into action.
From "It's too much work to build my authority", to "It's THE way to get out of this daily grind"
It can look like a lot of work to build up an authority brand. I mean showing up daily or weekly with content and making the brand look and sound good is a lot more than you're doing now right?
But so is hustling for leads, working more hours for lower price-points and fretting when more competitors enter the market. Like any transition you create new systems, ones that leverage your knowledge and talent and allow you to do less of the grind-work you've been doing over and over again for years.
From "The market is already crowded with experts", to "the world needs MY expertise!"
I know what it's like to feel like an imposter. When there's a lot of other "so-called" experts out there you wonder how your voice is going to get heard.
Are you doing your prospects a disservice by not sharing your wisdom and experience? Preventing them from getting valuable support they crave because they don't know how good you are? You’ll gain confidence when you dive deeper into your core value and messaging. You'll believe even more in what you offer and will be excited more than ever to share it ... naturally.
From "I don't know what to say", to "I have so much content to contribute!"
Just staring at the computer daily won't make the words suddenly come. That strategy doesn't work for anyone. Building an authority brand based on your mastery is more like a project. You build up your brand from the inside and then it gets easy to put out content consistently.
Your branding-building project turns into a practice over time and that's when you truly begin to own your market position.
I'll let you in on a little secret ...
Building a super relevant and respected online brand does not require being glamorous, outgoing, sparkly or anything else that feels like a different personality than who you truly are.
When you develop a message from your mastery, authenticity and capability prevails. You don't have to work really hard to come up with something that sounds good.
You’ll stand out from the competition when you communicate the full value you deliver, converting more ideal clients instantly.
Which means you can spend less time hustling for leads … the secret behind creating freedom & profit in your business.
It requires learning to position your mastery. And that’s what I’d love to show you how to do.
Position Your Mastery
A workshop to help you create a compelling brand with profitable offers, so you can get your freedom back.
I've taken all the tools and steps I've used to help my private clients position their brands for the last 4 years and put them into this half day workshop. With easily guided steps and exercises, you'll not only develop your market position but you'll have a formula for all of your future marketing messaging.
Because I don't just want you to come up with just one piece of copy or program outline, I want you to have a new skill you can use daily to grow your visibility.
You'll get guided help to understand where the positioning opportunity lies within your market, the unique super-powers you bring to the table PLUS an action plan to position yourself as a thought leader and brand to watch.
The end result: Confidence that you can develop the exact business you want by being extremely relevant to your tribe.
Creating the Foundation for Engagement
You may not be inspired to create bold messaging and a compelling brand based on the status quo. You might know that but not be crystal clear on who you want to be connecting to long-term. We'll spend a little bit of time on expanding your vision and shifting your perspective to set the stage for what's possible for your business so you begin to create a brand you truly excited to develop and nurture that gets the response you want.
We'll reconnect you to:
- Your grand vision of your business and lifestyle.
- The most profitable or desirable offer you want to sell more frequently.
- A foolproof method to determine the clients who bring the most value to your business and who you want to serve for the next few years.
Even if you don't have all the details worked out yet, you'll feel much more confident owning your ideal business model.
Branding Your Signature Service
Once you know what you're creating, we'll begin diving into the true value you deliver to your clients. It's important to understand & map out your master system for creating outstanding outcomes (which you probably do in your sleep) so you can see the true potential of what you offer.
We'll turn your knowledge from delivering high value to your clients into:
- A signature system that you use to get results.
- A polished offer or new program you'd like to create.
- A container for your content so you know how to perfectly describe and share what you do.
In this section you'll start to see how you can turn your mastery into a bigger brand, a grander vision and a business with the potential for greater impact.
Messaging Your Mastery
Once you have the full understanding of your body of work, I'll walk you through a process to extract your brand messaging that can be used for:
- Highly converting and compelling messaging on your website and sales pages.
- A content blueprint to guide how you share the expertise & knowledge your tribe is craving.
- Copy you can use to get more traction in your marketing campaigns.
Creating copy that converts is the secret to building a brand that gets known for delivering exceptional value and that's when you can separate yourself from the competition and command higher prices.
Join the next online workshop on June 5th, 2019!
You will get:
(That's a total value of $1,745!)
For a one-time payment of only $497 USD.
If any of the above resonate with you then I can't wait to welcome you to the Position Your Mastery workshop!
Have questions? I've got answers!
Working with Lisa gave me the clarity I needed. I was able to birth and deliver my coaching program in the first round!! I recouped my investment, as soon as I finished my private program with her.
On top of that, I learned a process that I've repeated a couple of times with my new program. Working with Lisa was hands down, one of the best business/strategy investments I ever made.
Jessica Vazquez, Wealth & Business Coach
I was overwhelmed by too many projects and ideas and didn’t know where to start, she helped me find what was the priorities I needed to focus on to expand my business. I love all of the great strategy she gave me and can’t wait to check off all of the tasks I have to do for my business to start growing.
Marie-Andée Racine, The Little Explorers