Email marketing is one of the single most powerful tools that entrepreneurs can use to increase their income and improve their relationship with an audience. And a crucial piece of making your email marketing effective is building – and maintaining – an engaged list. This can be especially true for all of those small-but-mighty businesses out there that don’t have massive lists, but have email lists that are smaller and, hopefully, more active. Today’s guest, Maggie Frank-Hsu, is an expert on email marketing and how you can use an engaged list to sell more with less effort.
Maggie helps moms who are entrepreneurs do more with their businesses by using email marketing strategy. She focuses on helping moms feel empowered, re-establish their identity after having kids, and embrace their ambitions for their growing businesses. She’s also a big proponent of re-purposing content and showing up in a consistent way for your audience so you can not only build a stronger relationship with them, but improve your selling and guarantee a minimum income, too.
Maggie and I had such a fun conversation. We start off talking about how and why she’s combined her niches working with entrepreneurial moms and her passion for email marketing. She also shares her strategy (and a couple secrets!) for writing emails that help you make money. And we dive into how to improve conversions from your list, how to engage with subscribers who haven’t purchased from you yet, and why you may want to start keeping track of who on your list is interested in what.
There’s so much great strategy in this episode – I think you’re going to walk away with things to apply right away!
What Mastery means to Maggie:
To me, mastery means you have developed a system that produces results. I think that sounds a bit clinical, but the more I get to know people who are really good at certain things, the more I see they've implemented systems. These people don't re-invent the wheel every time. They "stick to a script" that produces a great result without draining them.
A major turning point: My most recent major turning point was when I started to write about the experiences that I was having as an entrepreneur who is also a mom of small children. I wrote this blog post about the second shift and I got a lot of feedback from working mothers who felt like I had said something they really needed to hear. Suddenly, a lot of how they were feeling was validated.
After that, I tried to be real with everything I wrote for the business, even if I didn't have a clear idea how writing it would bring me leads or clients, and even if it had nothing to do with email marketing. I realized that people paid attention to me when I was just being myself - an eye-rolly phrase. But, people connected to me as a person when I was being a person, not trying to project a "successful businessperson" persona. Blech!
Self-care doesn't have to be a thing we address in the margins, and it doesn't have to be one more thing we pile on to our to-do lists. Your business can function as self-care when it provides an outlet for your creative, problem-solving side. Developing an email-writing practice will definitely bring your more clients, and I have the past clients to prove it!
But clients who develop a regular email-writing practice also re-connect with their passion for their mission. Their writing practice becomes a form of self-care that encourages creativity. It's this spark that connects with their email subscribers.
What You’ll Learn from this Episode:
- Why Maggie especially enjoys working with mothers who own businesses and are ready to lean back into their ambition.
- How email marketing can help entrepreneurs sell more by automating their marketing efforts.
- How to sell your services to a smaller email list.
- What you can do to follow up with readers on your email list who haven’t purchased yet.
- Why you should consider tagging and targeting readers on your email list to sell specifically to them.
- Why Maggie and I agree that weekly content is one of the best ways to nurture your relationship with your audience.
Links mentioned in this show
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